What is Ou Jie's historical mission and what is Ou Jie's social value?
We start from the history of the relationship between the improvement of human health and human life span
Tracing the origin of disinfection
The first appearance of "microbes"
One summer afternoon in 1674, Leeuwenhoek was using his microscope to observe water droplets.
This janitor of the Delft city government in the Netherlands likes to polish the glass in his cabin to observe all kinds of small things.
Unexpectedly, Leeuwenhoek discovered the secret of the new world in his observation of water droplets:
He saw a creature in motion, and this creature can only be observed with a microscope magnified 300 times.
At this time, humans have a vague concept of "microbes".
Although there is a concept of microbes at this time, scientists do not have a particularly precise understanding of the relationship between microbes and human life and health.
After Leeuwenhoek's death, human research on microorganisms stopped for a while.
Antoni van Leeuwenhoek
Leeuwenhoek's Homemade Microscope
What is the terrible puerperal fever?
In Europe 170 years later, the reputation of obstetrics and gynecology is not very good.
Because the maternal mortality rate was as high as 40% at that time, even in the Obstetrics and Gynecology Department of the best Vienna General Hospital, the maternal mortality rate was between 10% and 30%.
Many pregnant women treat the obstetrics and gynecology department as a gatekeeper and dare not go to the hospital to give birth.
The realization of this mortality rate is a disease called "puerperal fever",
From the perspective of modern medicine, it is a disease caused by staphylococcus, pneumococcus and other bacteria that infect the genitals.
The earliest chemical disinfection method
In 1846, the assistant director of the Obstetrics and Gynecology Clinic of the Vienna General Hospital at the time,
Semmelweis, 28, accidentally discovered that the mortality rate of puerperal fever among women who were delivered by medical students was very high, but the mortality rate of puerperal fever was relatively high for women who were delivered by lower-quality nurses. low.
Semmelweis guessed that because medical school students often go to help the mother to give birth just after the corpse is dissected, so they carry some "disease factors" on the corpse to infect the mother.
Nurses are not qualified to dissect cadavers, so the possibility of carrying "disease factors" is much smaller.
After having my own guess,
Semmelweis advised the hospital: Every medical staff should wash their hands carefully with soap and water before touching the mother, and then soak them with calcium hypochlorite and disinfect the ward with calcium chloride.
Under such disinfection methods, the death rate of puerperal fever at the Vienna General Hospital has been directly reduced from 18.3% to 1.9%. This hospital alone saves more than 400 pregnant women each year.
Currency commemorating Semmelves
The earliest physical disinfection method
In the year Semmelves died, the French scientist Pasteur began to study silkworm disease and discovered the pathogenic bacteria. Since then, the great era of bacterial theory has begun.
Most of the diseases in the human body are caused by bacteria, so it is obvious that only by preventing bacteria from entering the human body can disease be avoided.
Therefore, Pasteur emphasized that doctors should use disinfection.
Toxic bacteria enter the human body through food and medical treatment. Pasteur developed a method of sterilization in beverages, which was later called pasteurization, which is still in use today.
Pasteur also relied on himself to help the entire medicine enter the era of bacteriology, and ranked 12th in the "Top 100 Celebrities Affecting the Process of Human History".
Modern disinfection methods
It can be seen from history that the decisive factor that determines human health and life span depends largely on the improvement of sanitation caused by the advancement of disinfection methods at that time, and the efficiency of how we fight against pathogenic microorganisms.
With the advancement of the times and scientific development, our disinfection methods and scientific concepts of disinfection are also evolving, and there have been various methods and advancements in disinfection methods.
Ou Jie’s corporate mission lies in this historical trend
Make the contribution we should make to consumers: work hard to improve human health, and provide users with first-class disinfection and hygiene products and services.
Bath disinfection is essentially a physical method of heating. Nowadays, the physical methods of disinfection include high-pressure steam sterilization, radiation sterilization, and ultrasonic sterilization. Even bacterial spores can hardly escape.
Today's medical cotton swabs can be delivered to consumers through irradiation or ethylene oxide without damaging the appearance of the product, allowing them to apply ointments, wounds, and belly buttons with confidence.
In the past, simple soap was used to wash hands, and now there are a variety of safe and effective disinfectants!
For example, the most traditional and accepted 75% alcohol disinfectant can effectively and safely disinfect human skin under the premise that the alcohol raw materials are edible or medicinal grade.
Definition of modern disinfection concept
Relative to the upgrading of disinfection methods, our scientific concepts have been gradually improved.
A specific standard has been formed in the industry,
Refer to WS/T466-2014 "Disinfection Terminology" to divide the categories in detail: sterilization, disinfection, antibacterial, and antibacterial.
Sterilization: It is defined as "treatment to kill or remove all microorganisms on the media".
Sterilization is the highest requirement for the killing of bacteria, and it is required to reach the level of sterility, that is, all microorganisms on the article are killed.
For example, the saline or glucose for intravenous drips in the hospital must be sterile.
Disinfection Disinfection: It is defined as "killing or removing pathogenic microorganisms on the media to make them harmless."
This is the concept we hear most frequently, and it often appears in our life scenes,
When the skin is damaged, we will disinfect it, and we will also disinfect it when we wash clothes or use tableware.
Disinfection is to kill or remove some of the microorganisms that may make people sick, so that the microorganisms on the items being disinfected are reduced to the point that they will not cause human diseases.
High pressure steam sterilizer
Disinfection does not kill all germs, nor does it need to kill all germs in our daily lives.
Different disinfection products kill different types of microorganisms.
What my country requires is that disinfection products can kill 99.999% of laboratory standard strains of bacteria, that is to say, 10,000 detected bacteria, and a maximum of one is allowed to survive.
The requirement for the killing of natural bacteria is more than 90%, which means that the disinfection products we usually use are required to kill more than 90 of 100 bacteria in the environment.
Disinfection is not to kill all bacteria, but disinfection is to ensure that the number of bacteria after disinfection will not make people sick.
Antibacterial bacteriostasis: the definition "the process of using chemical or physical methods to inhibit or hinder the growth and reproduction of bacteria and their activity" antibacterial means is to limit the growth of bacteria, so that the bacteria will not multiply to a disease-causing number.
Antibacterial antibacterial: The definition "the process of using chemical or physical methods to kill or hinder the growth and reproduction of bacteria and their activity". "Antibacterial" is a general term. Sterilization, disinfection, and antibacterial can all be called "antibacterial".
Oujie has focused on the disinfection and sanitation industry for 17 years
Antibacterial and antibacterial are actually relatively weak sterilization methods.
Ou Jie is a disinfectant and disinfection auxiliary company that focuses on disinfection level (killing more than 99.999%).
At the same time, for antibacterial and antibacterial, we don't think it can guarantee the health and safety of consumers.
Why Ou Jie should focus on disinfection instead of antibacterial or antibacterial
Is there a big difference between 99.9% sterilization and 99.999% sterilization?
——Yes, the difference is very big!
First of all, in our daily life, there are a large number of microorganisms everywhere, there are a large number of bacteria.
If our surface skin, hats, mobile phones, change and other daily contact parts are inoculated on petri dishes, we find that there are all kinds of bacteria everywhere in our lives, and even bacteria floating in the air all the time.
Some of them are harmless, but some bacteria enter our gastrointestinal tract and cause diseases, and some bacteria contact our wounds or mucous membranes and cause infections, endangering our health.
Division and reproduction of bacteria
Of course, in the actual environment, the reproduction of bacteria is not so ideal if it is effectively affected by the external environment, but it is still a life body that reproduces rapidly.
Therefore, when the sterilization rate is only 99.9%, the bacteria will multiply quickly and reach a number that is easy to cause disease.
This is why Ou Jie is so committed to developing truly effective disinfectants.
Our principle of developing new products and formulas is that the disinfection effect is absolutely up to the standard, and it can be harmless to the human body and friendly to the environment!
Oujie's corporate mission is to provide customers with first-class products and services.
Difficulties encountered during the entrepreneurial period
In fact, when our company entered the alcohol disinfectant market in the early days of its business, the company had different operating views.
At that time, the cost price of the alcohol disinfectant made by the company almost reached the retail price of competing products.
When we buy back rival products for testing,
Discovered the secret of the low price of competing products: insufficient alcohol concentration, bad raw materials, insufficient portion.
At this time, the choice is the same as most manufacturers in the market. The raw materials are inferior, the price is low, and the profit is high.
Optimizing good raw materials, high craftsmanship, and making honest, high-quality, and guaranteed products?
Of course, face a choice
Ou Jie chose to implement the original concept-take the road of quality!
Why Ou Jie chose to take the road of quality
Facing a choice, Ou Jie thought about three issues:
1. If the alcohol concentration is not enough, the sterilization efficiency will be reduced, and consumers may not be able to protect consumers from diseases if they do not achieve effective disinfection.
2. If the raw material of alcohol is not good, it will affect the safety of consumers, especially if the baby's belly button is disinfected with alcohol or iodine solution, toxic substances will be absorbed from the skin capillaries into the child's body and cause internal organ damage to the child.
3. If there is not enough weight and weight, there will be no integrity to consumers.
So there is it,
Use the best raw materials to make qualified products with sufficient weight and concentration!
And we should protect the health of consumers and let these defective products leave the market!
All the time
Consumers recognize our products,
With the trust of consumers, product sales are very impressive, and best-selling products occupy the market!
Oujie disinfection alcohol,
Adhering to this concept, it has been sold in the market for 17 years and has become the best disinfectant alcohol brand in the domestic OTC field.
These 17 years,
Ou Jie has accumulated a large and loyal consumer group.
We still communicate directly with consumers, and every time we hear consumers say: "I have used your stuff for more than ten years, or you can rest assured with your stuff."
We are all very moved!
Last year, a consumer who became a father,
His mother-in-law bought Ou Jie’s iodine solution from the drugstore to disinfect the baby’s belly button.
Asked: "To be honest, is this thing safe?"
"Rest assured, absolutely safe!"
The reason why we were able to tell him proudly and confidently,
For the product
We have the guarantee of product quality!
At the same time, I also feel that I am a parent and I am cautious about the health of my children and their families.
It also lashes at us to keep improving our products, do better disinfection products, serve the public, and protect the health of our families!
The current Oujie company, the origin of "Europe"
The origin of Ou Jie:
The first company created by Ou Jie was called "Ou Tuopu".
The current main company is called "Ou Jie", with the word "Ou", which means that we are committed to achieving European high-standard products.
Hangzhou Optotech Co., Ltd.
Oujie Technology Company
To this day, Ou Jie still pays great attention to word of mouth!
Oujie Alcohol still purchases the best raw materials. The production line is a fully automatic filling production line. The good workmanship makes our products more assured.
After analyzing the products of competing brands in the same industry, it is found that there are still many brands that are underweight, or take the lowest cost concentration of the lower limit.
For example, 75% alcohol, the standard is 75% plus or minus 5% concentration.
Ou Jie is 75% plus or minus 0.5%, while some competing brands are 70.5%. The difference is 4.5%, although the disinfection effect can also be achieved,
However, alcohol is a disinfectant that reduces its concentration when volatilizing after opening the lid.
A concentration of 70.5% means that once the lid is opened, its disinfection effect will not meet the standard.
After understanding Oujie's philosophy of making alcohol disinfectant, I believe that consumers can understand Oujie's business philosophy!
What are we going to do in the future
In the previous 17 years, we have mainly worked hard to make products with good quality.
So in the next trend of disinfection, what role will Ou Jie continue to play?
On the one hand, to be a first-class brand of high-quality and innovative products.
Our competitive brand is not any other company, in fact it is the ever-changing needs of consumers!
Our company invests one-third of its profits into research and development every year to provide consumers with more high-quality and effective products.
Now we have a research and development base in Jiaxing, Zhejiang, and have a number of cooperation projects with Zhejiang University. At the same time, our Ou Jie has also been rated as "Zhejiang Provincial Science and Technology Enterprise" by Zhejiang Science and Technology Department.
This year Ou Jie won the "Ingenuity Brand Award" issued by the China Quality Brand Pioneer Forum.
For 2020, we have developed and designed 14 new products ready to go on the market, and strive to become the industry's quality and brand leader within 3-5 years
On the other hand, popularize common sense and knowledge of disinfection for the disinfection market.
In our many years of operation of disinfection products, we have discovered that, in fact, domestic consumers' understanding of disinfection is still relatively rudimentary, waiting for the stage of popular science.
It has been found many times that many consumers with wounds still buy disinfectant alcohol when they come to the pharmacy.
Disinfecting alcohol is not the most suitable for wound disinfection. It is accompanied by a tingling sensation. It is possible to use it on superficial wounds.
But the disinfectant product that is really suitable for disinfecting wounds is povidone-iodine-this is a disinfectant that has passed the pharmacopoeia certification of most developed countries!
Povidone-iodine is a powerful broad-spectrum disinfectant and has a strong killing effect on viruses, bacteria, fungi and mold spores.
It has little skin irritation, low toxicity and lasting effect.
It is safe and easy to use. Basically non-irritating to tissues, it is used for skin and mucous membrane disinfection, such as cleaning before surgery, disinfection of surgical sites and wounds.
Because the popularity of povidone-iodine in hospitals is not so big and time,
Therefore, the disinfection concept of the majority of consumers still recognizes alcohol disinfection
The main reason is that it is more affected by the hospital,
In hospitals, injections are usually disinfected with alcohol. Over time, alcohol disinfection is the first priority.
And in the terminal consumption scene, common sense is often missing,
Most manufacturers and distributors treat low value-added products such as consumables and no longer put into service, and will not complete the work of popularizing disinfection knowledge to consumers.
It has also caused a vague understanding of the disinfection of different wounds and insufficient attention.
In addition to striving for perfection and making products, we will also work hard to popularize disinfection knowledge for consumers, let everyone pay attention to disinfection, and better take care of everyone's health!
How to implement services and popularize disinfection knowledge in practice
Ou Jie will work hard to complete the work of popularizing disinfection knowledge for consumers.
It is not about influencing them to buy products, but about influencing what consumables they should use, what disinfectants, and what steps they should follow to safely handle various situations.
As the old saying goes, "it is better to see a hundred times"
In the era of consumerism, there is so much information, and it is too late for us to receive information.
So the fact becomes "a word is worse than a hundred views"
Therefore, to do what it takes, Ou Jie is positioned as a brand company who is keen on service terminals and sorting out the equipment and disinfection products area.
As a brand for 17 years, we have distributors all over the country.
We work with them to make a beautiful vertical display of the terminal together with their team.
And regularly go to the terminal to do service activities, set the stage to serve the community, and promote the inclusive public.
In order to do this job well,
We have a dedicated display teaching video,
There is a teaching of terminal setting service,
There are standardized assessment methods.
Really and efficiently drain and increase the volume for the terminal.
Oujie shelf display display Oujie terminal VIS vision system display
Oujie terminal community service activities
We hope that consumers will have more safety and peace of mind when using products, and less unnecessary pain and waste.
Ou Jie believes,
Propaganda and popularize common sense of disinfection, should buy or sell "appropriate, safe, effective and assured products for consumers",
Promote "Use different suitable disinfection products for different scenarios".
The Tao Te Ching says, "The husband does not live, so he will not go."
We don’t need to be stuck in our seats to monopolize our products, we just need to provide good service,
Then Ou Jie is always full of vitality in the market and will never leave.
Such a vision will be communicated and popularized for consumers through a series of desk calendars with product knowledge, bottleneck stickers highlighting the core knowledge of the product, and nine-gong pictures with disinfection and health knowledge.
I hope to grow up with Ou Jie on the road in the future and attach importance to disinfection!
Ou Jie 2020 Desk Calendar
Bottleneck stickers for new products
New product promotion image
Ou Jie is an enterprise that focuses on quality and terminal brands in the industry.
The Year of the Rat is coming soon, and we are willing to provide customers with better and first-class services and products in a new round of time!
Let more consumers use high-quality disinfection and sanitation products in the correct way, and achieve scientific disinfection and wound care and scientific sanitation care.
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