Ou Jie brand advertisements strongly landed on CCTV
On December 8, 2019, Ou Jie received the Ingenuity Brand Gold Award in Beijing. At the beginning of 2020, Ou Jie's brand strength and brand influence will be enhanced again through CCTV advertising!
Ou Jie’s CCTV advertising originated from the fact that we saw us as the longest dedicated brand in the disinfection field during the epidemic period. It has a huge social responsibility and historical mission. More consumers should understand our high-quality products and use our High-quality products protect them from the threat of germs and protect their healthy world.
Resist the threat of germs and protect the healthy world China Oujie
From the proposal to the finalization of the advertising plan, it has been reviewed by layers. Since we are engaged in the industry of medical equipment and disinfectants, we have a certain degree of professionalism, and broadcast in the general environment of the epidemic period, CCTV and advertising companies are very cautious and strict, and also attach great importance to it, hoping to show consumers Excellent disinfection brand.
CCTV-13 News Channel Ou Jie advertising is playing
The person in charge of the project, the advertising company and the CCTV center repeatedly reviewed the screens, products, texts and small standard texts, and finally entered as many as 36 qualifications and certifications, ensuring that every product presented has an official provincial inspection report. A single word is true and credible, including the "19 years" of "Oujie focused on disinfection field for 19 years", which is also verified by various certification documents.
Our Oujie is a disinfection product brand with a history of nearly 20 years. Oujie not only has the best-selling Oujie brand disinfectant alcohol, but also Oujie compound disinfectant, Oujie hand-washing gel, Oujie wound and wound disinfectant and other products, all of which have received provincial inspection approval. At the same time, there are a large number of other disinfection products under research and development, and they will be launched on the market one after another.
Oujie is a consumer-centric and market-oriented brand enterprise that builds matrix disinfection, functional segmentation, and channel segmentation. High-quality products, authoritative approval records, efficient R&D centers, and four major production bases in the country are Oujie's hard power. In terms of soft power, signing a contract to log on to CCTV, cooperating with China Quality Pioneer Forum, a large number of hard broadcasting, and subsequent cooperation with new media such as Douyin and Toutiao cannot be underestimated. In the new year, Ou Jie will use CCTV advertising to greatly enhance brand influence, comprehensive competitiveness, take off, and become the most influential brand in the field of disinfection!
The main reason for choosing CCTV news channels to place advertisements is that during the epidemic period, the people are very concerned about real-time news, but because of strict censorship, there are very few advertisements for disinfection products on CCTV. Our advertisement is to remind the people that even if we resume work, we must do a good job of disinfection, and at the same time use quality-guaranteed products for disinfection, so that we can return to work in a truly healthy manner.
The CCTV news channel is one of the channels with the highest ratings on CCTV, and the eight o'clock prime time of "Eastern Space" that we launched is a program and time slot with a relatively high weight for high-end crowds in first- and second-tier cities. The viewers of the CCTV news channel are mostly managers with higher education, middle and high income, and white-collar workers. This group of people takes high-knowledge groups as the core and pursues high-quality life. Ou Jie’s corporate mission is to provide customers with first-class products and services, and to create high-quality products that are consistent with the audience temperament of the CCTV news channel "Eastern Time and Space". Finally, we partially reveal the tip of the iceberg of Oujie's 2020 new product series. First announced the new sub-brand of Ou Jie's spring new product launch-Ou Jie Youhu
Ou Jie Youhu is a sub-brand under the Ou Jie brand. The products created are aimed at solving the more segmented disinfection needs and pain points of the first- and second-line consumer groups. The channels are domestic drug distribution and supermarket convenience store systems. At present, most of the more than 20 products in the entire product line have been approved, and a small number will soon be approved. A new product launch conference is planned to be held in the spring of 2020.
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